Lonzo Ball Helps Increase Summer League Viewership By 112%

Published On July 19, 2017 » 107 Views» NBA News
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The Los Angeles Lakers led by Lomzo Ball created strong interest in the NBA Summer League. Ball won the Summer League MVP and the Lakers won the Summer League Playoffs. However, the NBA was the biggest winner at the end of the day with viewership increasing by an astonishing 112%.

Ball is already one of the most talked about NBA players due to the controversy surrounding him. The marketing from his father LaVar and the Big Baller Brand made him a polarizing figure that fans wanted to watch. Lonzo, the Lakers and the NBA all benefited from this.

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Joey is a 25 year old New Yorker with an avid love for basketball, pro wrestling, animated movies and typing things for the internet to read.