The Los Angeles Lakers led by Lomzo Ball created strong interest in the NBA Summer League. Ball won the Summer League MVP and the Lakers won the Summer League Playoffs. However, the NBA was the biggest winner at the end of the day with viewership increasing by an astonishing 112%.
The NBA just released a presser saying that Summer League viewership was up 112% over last year. pic.twitter.com/hyEgtIZxje
— Adam Mares (@Adam_Mares) July 19, 2017
Ball is already one of the most talked about NBA players due to the controversy surrounding him. The marketing from his father LaVar and the Big Baller Brand made him a polarizing figure that fans wanted to watch. Lonzo, the Lakers and the NBA all benefited from this.